Idents

BBC2 1991-1997

Viewer research showed that the 'TWO' symbol had given BBC2 a 'dull' and 'worthy' image, so in order to change that, on 16th February 1991, something entirely new and different came along. After the shock of the new BBC1 globe that morning, BBC2's new idents were no less startling.

For the first time, there was a whole series of witty and arty idents, all featuring the same figure '2'. Further permutations were introduced at various points during the 90s. There were also countless special versions used for theme nights, seasons and special occasions, and even more short animations used between trailers.

Hover the pointer over each image for more information about the idents.



From our YouTube channel, a compilations of BBC2 idents from 1995-96.



Forward to 1997-2001

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Text copyright © Robert Williams, images and video copyright © British Broadcasting Corporation