Idents

More4

More4 ('Channel 4 without the silly bits') began on 10th October 2005, and was available on Freeview from the outset. The channel was touted as being a more accessible competitor to BBC4, and included its own daily in-depth news programme.

The relatively highbrow approach clearly proved to be unsustainable for a commercial channel, as in January 2012, More4 was reformatted as more lifestyle-orientated channel. At that point, the original graphical idents, as seen in the first image here, were replaced by a series of live action idents. These survived the 2018 rebrand, and were simply amended to feature the new More4 logo.



A compilation of video clips of the idents on this page can be found at our YouTube channel.



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