Idents

ITV4

ITV4 is ITV's male-orientated channel, and concentrates on programming based around such topics as sport and motoring, as well as copious amounts of action drama from the 1960s to the 1980s, such as The Avengers and The Sweeney.

The channel launched on 1st November 2005, exactly one year after ITV3, and continued alongside ITV's similarly male-orientated Men and Motors channel until its demise in 2010. Its current idents, in use since January 2013, are based around viewers acting out their own fantasy scenarios.



A compilation of video clips of the idents on this page can be found at our YouTube channel.



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