Idents

Slides


Static slides such as these were used during the 1960s on BBC television for a variety of purposes, often appearing after the end of programmes, being used for special annoucements, or to introduce a weather forecast, for example. Also shown here is a BBC1 slide from the late 1970s, using a stripy logo which appeared a great deal during BBC1 presentation at this time, even though it took until 1981 to appear on the globe and clock.

Pictorial slides for specific programmes were a regular part of BBC television presentation until the early part of the 21st century. They would be used to promote upcoming programmes, either on the same night or on another day, or to cross-promote the other channel. During daytime hours where there were sometime intervals between programmes, they might remain on screen for longer periods of time with music, with the addition of the words 'follows shortly'. This was particularly the case during schools programming. They were also used during technical breakdowns.


The first example here, for Jackanory, dates from around 1971. The second, for Morecambe and Wise, uses an updated version of the BBC1 COLOUR logo. This design remained in use until 1976, when it was replaced with the layout seen in the next three images, featuring the striped version of the BBC1 logo at the top of the screen.

With the change of globe in 1985, the new-look slides featured the BBC1 logo on its side - these were computer-generated from around September 1988.


It is believed that BBC2 used slides instead of a channel ident to introduce programmes when it began broadcasting in colour in 1967. We don't have a genuine example of one of these, but this mock-up indicates how an introductory slide for Morecambe and Wise could have looked. From the early 1970s onwards, BBC2 used full screen pictures on its programme slides, as seen on this example for Play School. The stripy '2' logo was introduced onto the channel's slides in 1978, the year before it became the channel ident.

The 'TWO' logo was introduced in 1986, appearing on a black rather than white background as per the ident. From early 1989, slides were generated by computer.


From February 1991, slides for BBC1 and BBC2 were aligned with a standardised design that used imagery from their respective idents down the left-hand side of the picture. However, for BBC2 slides this was changed to plain black in September 1992.


In the all-encompassing revamp of the BBC's presentation in October 1997, there was no longer any differentiation between BBC1 and BBC2 slides - both the programme name and channel logo were placed centrally, in order to aid the transition to widescreen. The newly-launched UKTV and BBC digital-only channels would also use this same layout.


On UKTV these slides were more frequently used to lead in and out of commercial breaks, and sometimes lacked the channel name at the bottom of the screen.


Slides promoting programmes on the BBC's radio networks would also use this layout - the difference was that they often made use of imagery from their logos rather than a full-screen photograph.


More slides from this period, this time in widescreen.


Since the start of the 21st century, sightings of static programme slides have become much rarer. The first three images date from the early part of the 'Rhythm and Movement' era in 2002/2003. A revamped style, featuring an excess of red, was introduced in May 2004.


Slides seen early in the circles era, around 2006/07. By this time, slides were mostly used during the overnight Sign Zone, as seen in the second and third examples, and are now all but extinct.


Three BBC2 slides dating from 'personality 2's era of 2001-2007.


Slides from the 'Window on the World' era around 2007. By this time, they were used almost exclusively during schools and Sign Zone programming.


Static slides have always been exceptionally rare on the BBC's digital-only channels. These examples are for BBC Choice in 2002, BBC3 in 2005 and 2008, and BBC4 in 2003 - the latter being possibly the only one I have ever seen on that channel!


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